microrage: bluebottle coffee
March 31, 2008

Everyone knows what a microwave is but what’s a microroaster? Bluebottle Coffee Co. is an artisanal microroaster founded by a freelance musician from Oakland, CA.and it is quite the “mircrorage”. Finally a backlash to the mass produced, bulk roasted and somewhat burnt coffee beans that have furthered our addiction to the centuries old stimulant. The name itself comes from the first coffee shop in vienna in the 17th century.

Everyone knows what a microwave is but what’s a microroaster? Bluebottle Coffee Co. is an artisanal microroaster founded by a freelance musician from Oakland, CA.and it is quite the “mircrorage”. Finally a backlash to the mass produced, bulk roasted and somewhat burnt coffee beans that have furthered our addiction to the centuries old stimulant. The name itself comes from the first coffee shop in vienna in the 17th century.











