Once again, target has really picked a winner.  A few months ago it was loeffler randall and now, the forefather of modern geometric vintage inspired bedding, Dwell Studios, has designed an extensive line of bedding, table linens, baby gear, and furniture for Target   

Run, don’t walk to your nearest web browser. These items won’t last and I’m sure are impossible to find a full set of once at a store location.  Being the die-hard consumer I am, I got a ridiculous urge to stock up on some baby items for when that day comes.  It was a passing whim and then I went through the mental list of all the friends that are expecting this year-lucky them!  With prices about 75% less than the normal dwell bedding line (a crib set here will average $450, this does not include tha actual crib but the linens and pads only), I would say it’s well worth the sacrifice of a few hundred thread count and not a few hundred dollars!  Besides, the babies won’t even know the difference. Rumor has it, the adult size sheet and duvet sets are 700 thread count, which is still higher than anything at Ikea.

The line of baby furniture is adorable too though not very pc.  Are their only choices still pink and blue?  What about green and yellow the ambigubaby’s color of choice.  Or how about leaving color out all together?  Then, by the off chance your second child is not the same sex as the first one, you wouldn’t need to get all new furniture or risk raising a child with severe identity issues.

Regardless of this oversight, I must commend Target for their ability in making style affordable and accessible to all.  Most times I will see an item of the showcased designer for target, in person, and decide against it.  With extremely lower prices usually comes the sacrifice of quality and high-end materials like leather and snakeskin.  Think Devi Kroell for Target…uhm no thanks.  

But this Dwell Studio line for Target is pure genius.